Why is brand so important?
In this era of fragmentation of outlets, shifts in consumption, new platforms, and ever changing algorithms, creative and marketing places continue to evolve. The fight for attention is more competitive than ever.
Our time is limited, attention is a true form of scarcity. With new advertising models enabling everyone to advertise with a small budget leaves companies with less and less time to catch someones attention.
Social media ads average less than 3 seconds a view. So how can you tell a story in 3 seconds? It’s impossible. The only way to use social media advertising to your advantage is by building a brand, around your company but also around yourself.
In a time where everyone can advertise, this is how consumers differentiate.
We shifted from selling products to building relationships.