Project Information

Project: Rebrand
Year: 2020


Brand Strategy
Brand Identity
Product Design

Whiter teeth immediately enhance your appearance and change how others interact with you. Studies show that whiter teeth are associated with attractiveness and that people with whiter teeth are perceived to be more sociable, friendly, and intelligent. Professional teeth whitening is the best, if not the only, way to achieve maximum teeth whitening.


We are positioning this new brand in the market and differentiating it from the competition.


Swisswhite offers a solution that promises dentist-grade quality delivered to the doorstep. This elevation in product needed to be reflected in the brand as well.

Rose Gold Elixir Dropper Closeup
Rose Gold Elixir & Unicorn Essence spill
Liquid Glass Bottles