Hi, I’m Leo. German Canadian Designer and Strategist living in Toronto. I bridge the gap between strategy and creativity to bring businesses and audiences together.


Brand Strategy

Brand Identity Design

UI/UX Design

Marketing Collateral


English – Fluent

German – Fluent

Passion for Design: From Startups to Corporations, this is my journey.

Design is the art of creating functional, aesthetically pleasing solutions to problems. It is the process of taking a concept or idea and turning it into a tangible product or experience that meets the needs of the user or client.

Good design is about more than just aesthetics – it is also about functionality, usability, and effectiveness. It is about creating solutions that are not only visually appealing but also practical, user-friendly, and impactful. Good design considers the needs and goals of the user or client, as well as the context in which the design will be used.

I lead creative campaigns for Salesforce and Slack, working on branding projects for Chase Canada, and developing digital products for promising startups. I approach each project with an open mind and an eagerness to learn, and I am a humble listener who values the input of others.

I have a strong passion for creative problem-solving. My drive lies in creating work that is both meaningful and impactful, whether I'm working on brand strategy, brand identity design, or collaborating with cross-functional teams on digital campaigns.


UX Design Middle Course

Creative & Tech Projector Online Institute (2021)

Webflow Developer

Webflow University (2020)

Visual Communications and Solutions

Design Line Workshop (2018)


Brand Strategy

Brand strategy is a crucial aspect of any business as it defines the foundation and direction for a brand's success. It involves uncovering what differentiates a brand from its competitors, establish its unique identity, and resonate with its target audience. A well-crafted brand strategy ensures consistency in messaging, visual identity, and customer experience, fostering brand recognition, loyalty, and trust. By aligning business objectives with consumer needs and aspirations, brand strategy empowers organizations to make strategic decisions, drive market positioning, and ultimately build long-term value and competitive advantage.

Brand Identity Design

Brand identity design plays a pivotal role in shaping how a brand is perceived by its target audience. It encompasses the visual elements, such as logos, typography, color schemes, and imagery, that collectively represent the essence and personality of a brand. A well-crafted brand identity design not only creates a memorable and recognizable visual presence but also communicates the brand's values, mission, and positioning effectively. It establishes a consistent and cohesive visual language across various touchpoints, including packaging, websites, advertising materials, and social media.

UI/UX Design

Effective UI/UX design is vital as it directly impacts user satisfaction, engagement, and conversions. By optimizing the layout, navigation, and functionality of a digital product or website, UI/UX design ensures that users can easily navigate, find information, and accomplish tasks efficiently. It creates a delightful and user-centered experience that fosters loyalty, encourages positive word-of-mouth, and differentiates a brand in a crowded market, ultimately leading to increased user retention and business success.

Graphic Design

Brand applications, such as marketing collateral, play a crucial role in establishing a consistent and cohesive brand presence across various touchpoints. These collateral materials, including brochures, flyers, business cards, and advertisements, serve as tangible representations of a brand's identity and messaging. They ensure that the brand is accurately represented and effectively communicated to the target audience. Brand applications are important because they help maintain brand consistency, reinforce brand values, and enhance brand recognition. By utilizing a unified design language and incorporating key brand elements, such as logos, typography, and color schemes, these materials create a sense of familiarity, trust, and professionalism. They contribute to a strong and memorable brand image, increase brand recall, and ultimately support marketing efforts in attracting, engaging, and retaining customers.

Awards & Recognitions

AIGA Members Gallery x4

Behance Curated Gallery x1

Awwwards Judge Member 2023

Awwwards Judge Member 2023

Nominee for Designer of the Year

Awwwards SOTD - Personal Portfolio

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